Information International’s approach is highly interactive.
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Information International maintains close contact, throughout the project, with the Client’s executives to ensure close coordination and fulfillment of the study’s objectives.
At the commencement stage, discussions are held to receive Client’s instructions and discuss major concerns.
Subsequently, a comprehensive and detailed outline of the study is submitted for discussion and approval.
Information International conducts both Quantitative and Qualitative research, mainly in the following fields:
Those who make things happen
Those who watch things happen
Those who wonder what is happening
Information International has a solid experience in conducting qualitative research. Focus groups are conducted by a well-trained moderator (or moderators if need be) among a group of respondents with the following characteristics:
Size of the group: 8 – 12 participants
Composition: Prescreened homogeneous respondents
Setting: Relaxed, informal atmosphere (normally at Ii offices)
Duration: 1 to 3 hours
Recording: Audiovisual recoding is always applied
Information International plans and conducts focus groups according to the following procedure: