Quantitative Research

• • Information International’s approach is highly interactive.
• • The client is involved in the various steps throughout the project.
• • The methodology of work follows a complete adherence to ethical and legal regulatory requirements of the ICC/ESOMAR Codes

• 1. Define the Problem or Need
• 2. Developing an Approach to the Problem or Need
• 3. Research Design Formulation
• 4. Field Work Training
• 5. Field Work/ Data Collection
• 6. Data Preparation and Analysis
• 7. Report Preparation and Presentation

• Information International maintains close contact, throughout the project, with the Client’s executives to ensure close coordination and fulfillment of the study’s objectives.

  At the commencement stage, discussions are held to receive Client’s instructions and discuss major concerns.

  Subsequently, a comprehensive and detailed outline of the study is submitted for discussion and approval.

  

Qualitative Research

Information International has a solid experience in conducting qualitative research. Focus groups are conducted by a well-trained moderator (or moderators if need be) among a group of respondents with the following characteristics:

Size of the group: 8 – 12 participants

Composition: Prescreened homogeneous respondents
Setting: Relaxed, informal atmosphere (normally at Ii offices)
Duration: 1 to 3 hours
Recording: Audiovisual recoding is always applied

• Information International plans and conducts focus groups according to the following procedure:

  • • Specifies the objectives of qualitative research
  • • States the objectives/questions to be answered in the focus group
  • • Writes a screening questionnaire
  • • Recruits members
  • • Develops a moderator’s outline
  • • Conducts interviews
  • • Analyzes information
  • • Summarizes findings and plans next step