Market and Consumer Research

Latest portfolio

Market and Consumer Surveys

Client

Name of Project and

Services Performed

Date

Location

From

World Bank - Washington DC

Research Firms - Lebanon

Identification of all research firms in Lebanon.

June 1995

Information International

Lebanon

The Bottling Industry - Lebanon

Identification and classification of beverages factories in Lebanon by volume and turnover.

July 1999

August 1999

Bdeir for Timber & Construction Materials sal

Lebanon

Market Study for Galvanized Pipes - Lebanon

Sourcing the imports volume from 1) customs, 2) foreign trade statistics and 3) distributors and wholesalers.

Field study to evaluate prices and alternative pipes.

Future trends in engineering firms and the construction industry in Lebanon.

October 1995

November 1995

Dar Al-Handasah (Shair & Partners)

Lebanon

Market Survey for Telecommunications - Greater Beirut, Lebanon

A market survey to assess the viability of introducing advanced and modern telecommunications in Greater Beirut, including cable televisions, other network services and value added services.

November 1995

December 1995

United Nations Development Fund for Women (UNIFEM)

Micro-Enterprise Credit Project for Women - Lebanon

The scope included data entry and cleaning of 500 questionnaires aimed at assessing financial services needed and offered to micro-enterprises.

December 1995

January 1996

World Bank - Washington DC

USA

Market Assessment Study I for Seeds and Services Project - Republic of Yemen

Assessment of present and potential demand for improved seeds and other cash inputs (fertilizers and agro-chemicals) and suggested recommendations for improving the efficiency of existing marketing channels.

February 1996

May 1996

World Bank - Washington DC

USA

Market Assessment Study II for Seeds and Services Project - Republic of Yemen

Analyzing existing arrangements and institutions for channeling farm inputs and seed supply.

Proposing ways to reduce the effect of existing monopolies while promoting greater participation of the private sector in input and seed supply. Make recommendations to alleviate chronic shortages of essential inputs and to promote sustainable marketing channels and institutions.

June 1996

July 1996

Dar Al-Handasah (Shair & Partners)

Lebanon

Market Survey for Telecommunications- Lebanon

A market survey to assess the demand for modern telecommunications in all Lebanon, including quality of service and fees.

June 1996

August 1996

Trans Mediterranean Airlines (TMA)

Lebanon

Shipping Agencies, A Market Survey - Lebanon

The objective of this market survey was to evaluate the level of airfreight activity in Lebanon by volume, type and destination. It was designed to serve as a basis for TMA marketing plan. TMA, which was being restructured, and the new management was planning to revive the airfreight activities. The survey included the identification of all cargo agents and freight forwarders in Lebanon, and evaluation of TMA current services and its competitors. A demand forecast and recommendations were also prepared.

February 1997

April 1997

United Engineers (Malaysia) Berhad

LINORD

Dar Al-Handasah (Shair & Partners)

Lebanon

LINORD Project, A Preliminary Market Assessment – Lebanon

The study included an overall assessment of the potential demand and distribution of LINORD project commercial, residential, industrial and Touristic activities including actual and forecast price of land, residential and commercial units. LINORD project area constitutes an approximate of 1,200,000 squared meters, 15 km north of Beirut. It is considered second in size and importance to Beirut commercial center project (Solidere). The macro economic conditions were also considered.

July 1997

Lebanon Invest

NAMECO

Lebanon

Market Study on Specific Commercial Goods in Saudi Arabia, Egypt, Jordan, Syria and Lebanon

A major and comprehensive market study in Saudi Arabia, Egypt, Jordan, Syria and Lebanon covering the following products: Enameled Wires, BOPP Packaging and Metalized Films, Batteries, PVC, Carton Cores, Adhesive Tapes, Power and Telecommunication Cables and Wires. The study included in-depth research of each product environment, distribution channels, competition and market factors, demand and market size and risk analysis by country. Recommendations for adjustment and improvement in production and marketing constituted an important part of the study.

February 1998

April 1998

Global Market Research Co. jointly with Information International

Pharmacies Retail-Audit - Lebanon

A quarterly report will be issued encompassing detailed information on drugs manufacturers, medicine, sales and ranking in Lebanon. The panel of pharmacies includes 30 distributed throughout Lebanon.

July 1998

July 2000

Dewey Ballantine

Camille Abousleiman

London, UK

The SCL Cement Circular for 1995 to 1998 – Lebanon

The objective of this study centered on the cement industry and the evaluation of its growth in the Lebanese market. It entailed an analysis about the domestic production and sales, along with cement foreign trade for the years 1995 to 1998. The study also included an analysis of the macroeconomic conditions in Lebanon influencing the development of the cement industry.

April 1999

May 1999

Trans Mediterranean Airlines (TMA)

Lebanon

Lebanon Shipping Agents: A Follow-up Lebanon

This market study aimed at updating the study prepared in April 1997 to assess the airfreight activities, volumes, types and destinations. It is expected to enable TMA to reflect on the needs of the Lebanese markets in its strategic plans for the coming few years. An evaluation reconsidered the proposed SWOT analysis done previously.

April 1999

June 1999

SSM Lebanese Food Company S.A.R.L.

Lebanon

Arthur Andersen & Co.

Market Study – Pizza Hut

Lebanon

This market study aimed at determining the characteristics of the Lebanese Fast Food market in general, then particularly the Pizza market, and defining the causes of Pizza Hut positioning. The study also identified and measured the market share of the fast food industry, the market share of Pizza Hut, the target market, the main competitors, and the reasons for such outcomes.

September 1999

October 1999

New TV – Lebanon

Arthur Andersen & Co.

TV Market Survey and Assessment

Lebanon and the Arab World

The study addressed the questions that would determine the potential market share and the very competitive terrestrial and satellite television channels market in the GCC countries, Lebanon, Syria, Egypt and Jordan. The study focused on the following themes: Viewership, competition, production and revenue.

September 1999

October 1999

Middle East Research and Studies (MERS)

Lebanon

Weekly Newspaper Viability Survey - Lebanon

The purpose of the survey is to identify the potential market for the issuance of a weekly newspaper in Lebanon and determine the important issues and subjects that shall be covered. The survey adopted a selected sample size amounting to 1000 questionnaires divided proportionately to the population size of each of the six Lebanese Mohafazats and distributed along major cazas and cities.

February 2000

March 2000

Saudi Dairy & Foodstuff Company LTD - SADAFCO

Potato Chips Factory - Syria

This market study aimed at assessing the commercial viability of establishing a potato chips factory in Syria. The study provided a comprehensive description of the market of natural potato chips and chips extruded from potato pellets in Syria. This description included information related to the market size, market trends and existing competition.

June 2000

July 2000

Middle East Research and Studies (MERS)

Lebanon

Tracking Poll (1) for a Weekly Newspaper - Lebanon

The purpose of this first tracking poll was to evaluate the trial issue “number zero” of this magazine and its various subjects through a survey covering the six Lebanese mohafazats.

March 2000

Middle East Research and Studies (MERS)

Lebanon

Tracking Poll (2) for a Weekly Newspaper - Lebanon

The second tracking poll aimed at evaluating the weekly magazine one month after its launching. The survey tackled various aspects of the magazine such as the topics covered, writers, price and layout through a comprehensive survey covering journalists, media experts and analysts, university students in addition to respondents from the general population.

May 2000

Lebanon Invest/Bonjus

Lebanon

Bonjus Ice Cream Freezers in Lebanon-Retail Audit - Lebanon

This market study aimed at providing specific information about all Bonjus freezers in Lebanon.

(5000 questionnaires)

August 2000

November 2000

Al Sayyad Magazine

Lebanon

Market Study for “Al Sayyad” weekly magazine - Lebanon

This market study aimed at evaluating “Al Sayyad” magazine through a survey of 1224 questionnaires targeting readers of this magazine distributed all over the six Lebanese mohafazats. The analysis aimed at defining the position of Al Sayyad versus other competitive weeklies, in addition to the strengths and weaknesses of the magazine and suggestions for improvement.

September 2000

Bahrain Chamber of Commerce

Bahrain

Opinion poll of Bahrain Chamber of Commerce’s members - Bahrain

The study aimed at surveying the opinions of the members of COC in Bahrain to identify the reasons behind their non- participation in the chamber’s meetings and activities. The study tackled also the problems faced by both manufacturers and traders, as well as their demands from the government and the chamber.

November 2000

February 2001

Ministry of Information

Sultanate of Oman

Sultanate of Oman TV: Viewership, Viewers Profile and Attitudes - Sultanate of Oman

The purpose of the survey is to identify the decrease in Oman TV viewership and its reasons, in addition to the spread of satellites in the Sultanate. Moreover, the study aimed at identifying the various TV stations watched in the Sultanate, evaluating the preferred programs for Omanis and expatriates and their suggestions for improvement, and finally, in the event of a new Oman TV station, identify the preferred suggested programs as well as recommendations.

December 2000

January 2001

Libancell

Lebanon

Salary Survey: Benchmarks and Ranking - Lebanon

The study aimed at comparing Libancell salary scale and package of benefits with that of other telecommunication companies, in order to design a new salary and grading scheme for the company.

February 2001

First Food Services

Dubai

Burger King: Location assessment - Dubai

The study aimed to assess the best location for Burger King in the Deira City Center in the Emirates of Dubai. 947 respondents were surveyed in order to get their opinion about the best location for the restaurant, in addition to the special characteristics of this chain and recommendations for improvement.

February 2001

ESCWA

Foreign Direct Investment, Bahrain

The report gathered information about Bahrain’s main growth sectors and economic indicators, FDI inflows to Bahrain, FDI outflows from Bahrain, main foreign investors as well as the investment climate in the country.

February 2001

May 2001

Undisclosed

Enumeration of Residential and non-Residential Units in Solidere Area

The study consisted of a detailed enumeration of all residential and non-residential units in Solidere area. Various types of shops, offices and governmental agencies were identified and the occupancy rate was analyzed.

March 2001

April 2001

Batelco

Usage of Telephone Directory by Batelco’s Clients in Bahrain

The study aimed at detecting the clients’ preference of usage of telephone directories vs. Batelco’s switchboard #181 as well as their perceptions of the advantages and disadvantages of both telecommunication methods. Three focus groups were conducted with ordinary users, owners/managers of small enterprises and secretaries and telephone operators of large companies. A list of suggestions and recommendations was developed.

April 2001

Dar Al Sayad

Al Sayad Magazine Market Survey

This market study aimed at evaluating “Al Sayyad” magazine through a survey targeting readers of this magazine distributed all over the six Lebanese mohafazats. The analysis aimed at defining the position of Al Sayyad versus other competitive weeklies, in addition to the strengths and weaknesses of the magazine and suggestions for improvement.

May 2001

June 2001

Foodpax

Frozen Food Imports

This market study covered the frozen meat, fish and vegetables market in Lebanon, including the legal environment that affects such business.

June 2001

July 2001

US Wheat Associates

Launching of US Wheat -Lebanon

U.S. Wheat Associates intends in this survey to establish courses of action to increase the American Wheat Industry’s market share through assessing the viability of establishing the American Wheat Quality Seal (QS) as a symbol of quality by end consumers and as a marketing tool for bakers and flour millers.

June 2001

July 2001

Cultural Welfare Association-Islamic Technical Institute

Evaluation and assessment of vocational training specializations - Lebanon.

This market study aims at assessing the needs of vocational training in Lebanon and relating it to labor market demands. In addition, the desk research tackles the development in the numbers of students in the vocational training sector and their distribution between the private and the public sector according to their specializations.

May 2002

July 2002

ProFinance

Graduate and undergraduate market in Lebanon.

The main objective of this market survey is to assess the competitive positioning and prospects in the local market for undergraduate and graduate students, in order to assist the client in the completion of a strategic business assessment of AUB’s academic operations and supporting facilities services.

June 2002

September 2002

Capital Trust- Lebanon

Shopping Centers Survey

Information International was commissioned by an investment company to conduct a survey on the performance of current shopping centers/malls in Lebanon and asses the attractiveness and viability of various areas in Greter Beirut for the establishment of a new shopping center/mall. The study entailed in depth face to face interviews with heads of major franchises that are present in more than one location to identify their opinion about their preferred rent charging methods, malls versus department stores, factors affecting decisions to open a point of sale in a certain location as well as other relevant information.

October 2002

Undisclosed

Enumeration of Residential and non-Residential Units in Solidere Area

September 2002

October 2002

Area, Terrain et Recherches-Paris

TV5

Organization of 5 focus groups about TV5 viewership among francophones in Lebanon, where the participants were selected according to the criteria set by the client.

December 2002

Area, Terrain et Recherches-Paris

Radio Monte Carlo (RMC)

Organization of 3 focus groups about RMC frequent listeners in Lebanon, where the participants were selected according to the criteria set by the client.

December 2002

Ibrahim Chamseddine

Viability of Establishing a Hall for Ceremonies

The study aimed at assessing the viability of establishing a hall for big events such as weddings, conferences, meetings or any other similar events in four different locations: Jouaya in the caza of Tyre, Shatilla area in Beirut, Nabatieh and its surroundings in the Nabatieh caza and the casa of Bint Jbeil. The study’s objective will be fulfilled through studying the potential demand for such a hall and the availability of such a facility in the four areas.

January 2003

February 2003

Pontifical Mission

Cost of Living Index

An index for the cost of living in Lebanon was developed by Information International based on several sources and indicators.

February 2003

SRI International

(Formerly, Stanford Research Institute International)

USA

Olive Oil Industry in Lebanon

Data regarding the olive oil industry in Lebanon was collected from various areas in the North, Nabatieh and Mount Lebanon. Such data included the production of olive oil, cultural practices, cost of production, presses, as well as marketing initiatives in Lebanon.

February 2003

March 2003

Lebanese Utilities Company/Khorafi

Lebanon

Introducing Lottery Tickets for BIA Car Parking

The main objective of this market study is to develop an action plan for the introduction of pre-paid parking tickets with lottery drawings. For this purpose, people’s reactions regarding the purchase of discount “prepaid-parking tickets” that also act as lottery tickets was assessed as well as their preferences as to points of sales and procedures to be adopted and to the type of prizes and the frequency of the lottery drawing. In addition, Information International also set the budget for periodical prizes through estimating the sales of the pre-paid tickets at each suggested point of sale taking into account that the Lebanese Directorate for National Lottery has set the minimum value of the total distributed prizes to be 3% of the nominated amount of the sold “Parking Tickets” associated with the lottery.

April 2003

September 2003

Information International

Lebanese Population Banking Habits

This market survey aims at detecting retail banking habits of the Lebanese population. It covers the penetration and using habits of the retail products and services offered by banks as well as issues that are of interest to the banking sector including the importance and quality of a number of retail banking services/products.

August 2003

December 2003

Professional Computer Association (PCA)

Lebanon ICT Survey

The main objective of this market survey is to define the status of the Lebanese ICT market from the consumer's point of view (Software, hardware, internet), its penetration and potential. The study is subdivided into two parts: general population and corporate, and is designed to provide information about the types/brands of PC used, software, hardware, internet used, piracy rate for software, languages used when using the PC, in addition to other related issues.

March 2004

December 2004

Information International

Wedding Planners Survey

With a trend of more elaborate weddings these days, Information International’s survey on wedding planners in Lebanon examines some trends and spending habits on weddings. In addition, it takes a look at the public’s knowledge of planners, their general perceptions of them and their services.

March 2004

July 2004

Information International

Smoking Habits and Awareness

This market survey aimed to detect the prevalence of cigarette smoking in different age groups and the knowledge and attitudes of people toward smoking. Access to cigarettes, brands and the role of the media and advertising on people’s use of cigarettes was studied. The short and long term likelihood that people would stop smoking and awareness of the dangers of smoking and second hand smoke were also assessed.

October 2004

November 2004

Educational Services International

Dubai -UAE

Dubai School Project-Market and Viability Study

Educational Services International (ESI) intends to establish a new school in Dubai. For this purpose, EIS would like to study the market demand, enrollment decision, and perception analysis of parents and students of Dubai schools in order to assess the viability of establishing this school.

January 2005

June 2005

Information International

Lebanon

Health Magazine Survey

This market survey aimed to detect the prevalence of health magazines readers in different age groups and the knowledge and attitudes of people toward the available health magazines in the country. The preferred cost, size and topics to be included in a new health magazine were also assessed.

April 2005

The United Nations Educational, Scientific and Cultural Organization-UNESCO

Lebanon

Support for Regional Print Media

The study consists of undertaking a statistical survey of all printed and published periodicals issued by individuals, municipalities, civil associations, syndicates, universities or private companies in all Lebanese regions in order to prepare a detailed directory of these periodicals.

May 2005

October 2005

Hoshanco Holding Co.

KSA

Turnkey Office Solutions in Dubai

This market survey aimed to detect the viability of establishing an office concept company in Dubai which provides products and services to elite image seekers in the area, through studying the market size and demand for such services in Dubai.

October 2005

February 2006

Sanofi Pasteur

France

Prescription Habits for Flu Vaccination in Lebanon

This market survey aimed to provide a clear understanding of the market trends, dynamics and potential of the flu vaccination industry in Lebanon. This study will assist “Sanofi Pasteur” in planning and designing its marketing campaign for the coming year.

January 2006

April 2006

Educational Services International

Dubai -UAE

Dubai School Project-Updates

Educational Services International (ESI) would like to update information related to 12 leading schools in Dubai, 10 of which were covered in the previous market and viability study conducted in 2005. The information pertains to students (numbers, gender, nationality, etc.), teachers (qualifications, remunerations, salaries, etc.), school curriculum, activities, rules and regulations, in addition to other related issues of interest.

April 2007

May 2007

Mr. Omar Salhab

Lebanon

Assessing the Demand for a Care Home in Lebanon

This market study aimed at assessing the demand for a care home for the elderly in Lebanon. The study included desk research, Elite in-depth interviews with different stakeholders in the field as well as a consumer survey to detect customers’ behaviors and dynamics.

September 2007

November 2007

Saboun SAL

Lebanon

Soap Production in Lebanon

This market study consists of conducting interviews with 70-100 major soap manufacturers in Lebanon to understand their needs, problems and relevant threats to their industry. The interviews will also assess their success factors and expected growth.

December 2007

January 2008

Vista International

USA

Education Environment Competitive Scan

The objective of this study is to provide a comprehensive outlook of the Lebanese education environment. It entails conducting extensive desk research as well as elite interviews with major universities offering Engineering and Computer Science programs to collect information related to the institutions details, student body, financial processes, cultural and demographic insights as well as other issues of interest.

January 2008

May 2008

Educational Services International

Dubai -UAE

Special Education Market Study in Dubai and Sharjah

Educational Services International (ESI) would like to study the market of special education in Dubai and Sharjah with the objective of incorporating the department into the International Community School that is being established in Dubai. The study will provide data on the special education medical centers, private and public schools with special education programs, academic institutions of higher education as well as parents of children with specific disabilities in both Dubai and Sharjah.

April 2008

June 2008

International Business Consultants (IBC) sal/

Ernest & Young

Lebanon

Fertilizers in Lebanon-Market Study

The Client (IBC) is considering the best solution to market the output of its process, where it intends to sort and separate municipal household waste with the intent of selling non-organic components and transforming the organic component into fertilizers. For this purpose, IBC would like to have estimates about the size of organic and chemical fertilizers market in Lebanon as well as assess the potential for a new entrant in this industry.

February 2009

April 2009

International Business Consultants (IBC) sal/

Ernest & Young

Lebanon

Recyclables in Lebanon-Market Study

The Client (IBC) is considering the best solution to market the output of its process, where it intends to sort and separate municipal household waste with the intent of selling non-organic components and transforming the organic component into fertilizers. One of the considered options may be recycling. For this purpose, IBC would like to assess the demand for recyclables derived from the waste treatment process as well as assess the potential for a new entrant.

February 2009

April 2009

Vista International

USA

Life Sciences Market Study (1)

The objective of this study is to track opinion of students in life science disciplines over time. It entails conducting elite interviews with students and professors at five universities offering Life Sciences programs to collect information related to their major’s strengths and weaknesses, student body, financial processes, cultural and demographic insights as well as other issues of interest.

February 2009

May 2009

Al Jadeed TV (New TV)

Lebanon

Hotel Al Afrah Series

The objective of this focus group is to gauge the participants’ opinion about a new series called “Hotel Al Afrah”, based on a pre-filmed episode of the series and to raise relevant recommendations to Al Jadeed TV related to the decision about buying this series to be shown in their next round of programs in October.

April 2009

Broummana High School- Mr. Walid Khoury

Lebanon

Broummana High School (BHS)-Market Study

A market study was conducted on private schools in Lebanon in the areas that are within a certain radius distance from BHS. The objective of the study was to determine the consideration of parents for choosing one school over another especially for their children at the preschool level. The market study was conducted on a sample of 300 non-BHS parents and 100 BHS parents to determine, in addition to their considerations, their level of satisfaction at the schools their children are registered.

April 2009

June 2009

Vista International

USA

Life Sciences Market Study (2)

The objective of this follow-up study is to keep track of the opinion of students in life science disciplines over time. It entails conducting in depth questionnaires with students and professors at five universities offering Life Sciences programs to collect information related to their interest in their major, employment opportunities, bioethics, biosafety, spirituality, culture well as other issues of interest. `

August 2009

September 2009

Vista International

USA

GFRC

Holland

Life Sciences Market Study (3)

This follow-up study consists of arranging 9 in depth interviews for GFRC representative in Lebanon, as well as conducting in depth questionnaires with students and professors at five universities offering Life Sciences programs to collect information related to their interest in their major, employment opportunities, bioethics, biosafety, spirituality, culture well as other issues of interest. `

November 2009

As Safir Newspaper

Lebanon

Distribution and Sales of Lebanese Newspapers

The objective of this market study is to obtain an estimate on the average sales of various Lebanese newspapers in different Lebanese regions as well as the reasons behind buying As Safir newspaper and general characteristics of the buyers.

November 2009

January 2010

American Bar Association (ABA) Rule of Law Initiative

Lebanon

ABA School of Law Regional Survey

The objective of this market study is to obtain information on the schools of law and universities in 13 countries in the MENA region, including: Algeria, Bahrain, Egypt, Jordan, Kuwait, Lebanon, Morocco, Oman, Palestine, Qatar, Saudi Arabia, Tunisia and UAE.

The requested information tackles the schools’ courses curriculum, practical skills training, Faculty information, student population, partnerships, post graduate degree programs, career services, grading/evaluation as well as admission system.

November 2009

May 2010

Mr. Sadeq Sawwaf

Lebanon

Jabal Al Kniseh Land Plots

The objective of this market study is is to study the real estate market of Jabal Al-Kniseh 650,000 meter square land lot to determine the marketability of such lots (after land allotment), the expected prices of land after allotment as well as the expected time frame to sell the lots of land. This is to be achieved through conducting desk and field researches to have an idea of similar projects in Lebanon in terms of altitude. In addition, elite interviews are conducted with Real Estate Specialists, Real Estate Brokers in the Target Area, Real Estate Developers, Real Estate Agents of major developers as well as Heads of Municipalities in Surrounding Areas.

December 2009

February 2010

ABC Business Development Office

Lebanon

Rent Levels in Verdun Area

The objective of this market study is to obtain an estimate on the average rent levels per square meter for commercial shops in different locations in Verdun. Elite interviews are conducted with real estate specialists and real estate brokers in the target area to get the requested information.

March 2010

Mr. Neil Madker

USA

Beirut Port Market Study

The Client is considering presenting a comprehensive description of the port of Beirut and its activities for shipping agencies. The study therefore entails reporting the total TEU’s import and export, managing companies and authorities authorized conducting business in the port, software tracking, security in place, estimated revenues for the government from the port, on-going construction projects, number of quays and their dimensions, accidents prone areas in port, ship MTV, type of current equipment, depth of berths a well as other information as deemed necessary.

March 2010

April 2010

Mr. Neil Madker

USA

Aqaba Port Market Study

The Client is considering presenting a comprehensive description of the port of Aqaba in Jordan and its activities for shipping agencies. The study therefore entails reporting the total TEU’s import and export, managing companies and authorities authorized conducting business in the port, software tracking, security in place, estimated revenues for the government from the port, on-going construction projects, number of quays and their dimensions, accidents prone areas in port, ship MTV, type of current equipment, depth of berths a well as other information as deemed necessary.

March 2010

April 2010

Dogmoch Group of Companies

Lebanon

Fish & Caviar Market Study in Lebanon

The objective of this market study is to study the market on the import of fish and caviar to Lebanon and their origin, the different kinds of fish and Caviar most in demand in the Lebanese market, their availability and the quantity imported to Lebanon.

April 2010

July 2010

Mr. Emad Al Moghathawi

KSA

Assessing the Demand for a Resort in Dawhet Aramoun Area

This market study aimed at assessing the demand for a resort in Dawhet Aramoun area that is not mixed with respect to the swimming pools and gymnasium. The study includes a consumer survey with youth in Beirut and Suburbs as well as youth coming from the GCC countries to Lebanon in addition to an Elite in-depth interview with the main competitor in this field to detect customers’ behaviors and dynamics.

June 2010

August 2010

Ms. Karma Khayyat

Lebanon

University Market Study

The Client is contemplating the possibility of setting up a leading, high-end university in Beirut. The Client contacted Information International in order to help in assessing the market and the official educational requirements of establishing such a university. Desk research and field research are conducted in addition to interviews with leading universities in Lebanon on the market demand of higher education, curricula adopted and other details essential for such an establishment.

July 2010

September 2010

World One Research

London-UK

Cardiologists in Lebanon

The market study aims to detect the attitudes of cardiologists to and their use of Statins. For this purpose, a questionnaire was administered to a sample of 10 cardiologists in Lebanon, as per the Client request, to fill in and return online.

November 2010

Eksen Research

Turkey

Metlife Insurance Study in Lebanon

The overall objective of the proposed research is for MetLife to understand the effectiveness of the media campaigns as measured by their ability to drive awareness, consideration, and lifts in key imagery associations.

January 2011

February 2011

United Food Technologies International

Lebanon

Caviar qualitative study

The market study entails conducting 23 elite interviews with caviar consumers, potential consumers, retailers, specialists, gourmet restaurants and black market traders. The objective of the study is to understand the black caviar consumption behavior and habits of the Lebanese population, their knowledge of caviar and assessments of competitive brands.

February 2011

March 2011

Nagy Research

Egypt

Shingles Study in Lebanon

The overall objective of the proposed research is to assess the clarity, comprehensibility, and cultural relevance of the translation of the patient questionnaire (the questionnaire has been translated from English into Arabic), through identifying the questions and responses that are problematic, determining the reason why, and recording the suggestions given by respondents. 5 interviews with patients who suffered from Herpes Zoster were conducted for this purpose.

March 2011

Nagy Research

Egypt

Oncologists Study in Lebanon

The market study aims to getting feedback of Oncologists on the CRC medications and methods used for diagnosis and treatment of metastatic colonrectal cancer. For this purpose, a questionnaire was administered to a sample of 10 Oncologists in Lebanon, as per the Client request, to fill in and return online.

March 2011

April 2011

Georges Frem Foundation

Lebanon

Apples Consumer Project

The objective of this market study is to detect the Consumption behavior, Purchase behavior, Decision making process, Preferences of varieties & packaging as well as Price preference for various types of apples consumed. This was achieved through conducting face to face interviews with a sample of 150 Lebanese female respondents who are mothers and key decision makers in buying the fruits for their families.

April 2011

Synovate

Egypt

Crack Equity Study

This market study aimed at exploring LU brand awareness and perception; categories and sub-brands associated with and recognized for it. The study consisted of 8 Focus Group Discussions with young adults, family providers; college students as well as youth aged 14-17 years.

June 2011

Dogmoch Group of Companies

Lebanon

Midtown Hotel Market Study

The objective of the study is to make recommendations regarding the best way for Midtown hotel located in Hamra to move forward. The study relied on elite interviews with competitive 4 star and 5 star hotels in Hamra. A total of 7 interviews were conducted. A report was derived with profiles of each competitive hotel based on interviews and with recommendations for Midtown hotel to increase its occupancy rate.

June 2011

July 2011

Synovate

Egypt

Copy Ads Project

The objective of this market study is a Copy/Ad testing for Clorets to understand the participants’ experiences and emotions around Clorets. The study consisted of 4 Focus Group Discussions with both males and females aged 18-25 years, heavy/daily and moderate/occasional users of Clorets.

July 2011

Ms. Iman El Baba

Lebanon

Ecotourism Study in Lebanon

The objective of this market study is to find out if "ecotourism" could be a positive factor to the sustainable development for North Lebanon. Three natural reserves in North Lebanon (Palm Island, Tannourine Reserve and Horsh Ehden Reserve) were covered. Face to face interviews with the Managers and the personnel of the nature reserves, the Local Community, the tourism Industry (Tour Operators, Guides…), Public Administration (General Director: ministry of Tourism, Environment, Culture) the municipalities, NGOs and Eco-tourists were conducted to develop a clear idea about the ecotourism industry in the area.

September 2011

February 2013

Synovate

Egypt

Henkel Tracker Survey 2011-2012

(Lebanon and Jordan)

This Brand Tracker is a brand health survey aiming at testing the brand awareness, usage, advertising awareness and recall of brands under the following categories: Detergents, High Suds Detergents (HS), Low Suds Detergents (LS), Dish Washing Liquid (DWL), All Purpose Cleaners (APC) and Disinfectants. The survey is conducted face to face with Non-Single Females between the age of 25 to 45, users of the category in question and decision makers of the brand for the category in question.

September 2011

August 2012

Banque du Liban et du Commerce (BLC)

Lebanon

BLC – Qualitative Research Wave 1

Information International was commissioned by BLC Bank to organize 8 focus groups in Beirut, Saida and Tripoli with professionals and skilled owners of business from certain socio-economic backgrounds. The participants were divided according to gender, age group, size of business, banking habits, business age, business type and others. 6-8 participants were recruited per focus group to meet the objectives of the study. Transcripts per focus group were prepared and submitted to the client.

October 2011

International Resources Group (IRG)

Lebanon

Litani River Basin Management Support Program

Farmer Satisfaction Follow-Up Survey

The objective of the assignment is to conduct a client satisfaction and opinion survey, as follow-on to a baseline survey conducted in November – December 2010. The survey will focus on farmers in the Canal 900 command of the LRA in the central Bekaa Valley, including farmland in the villages of Qaraoun, Joub Jenine, Kamed Loz, Baaloul, Lala and Saghbine. The survey shall identify and prioritize public perception of water-related problems affecting them the framers; assess interest/willingness to be engaged in solving water-related issues; assess level of awareness of the existence and functions of the Litani River Authority; identify factors entering into farmer decision making regarding the irrigation water source they choose (ground or surface) as well as assess farmer satisfaction with the irrigation service being provided by the Litani River Authority.

November 2011

January 2012

Synovate

Egypt

JNSD Project- Qualitative Study

The objective of this market study is to explore the consumers’ awareness, habits and attitudes towards packed juice. The study consisted of 6 Focus Group Discussions with young adults, housewives; college students as well as youth aged 14-17 years, all consumers of packed juice. In addition, 7 in depth interviews with hypermarkets, chain supermarkets, grocery shops and kiosk owners in Beirut, Tripoli and Saida were conducted as per Client request.

December 2011

January 2012

Banque du Liban et du Commerce (BLC)

Lebanon

BLC – Qualitative Research Wave 2

Information International was re-commissioned by BLC Bank to organize an additional 11 focus groups in Beirut, Saida and Tripoli with professionals and skilled owners of business from certain socio-economic backgrounds. The participants were divided according to gender, age group, size of business, banking habits, business age, business type and others. 6-8 participants were recruited per focus group to meet the objectives of the study. Transcripts per focus group were prepared and submitted to the client.

January 2012

IPSOS

Egypt

JNSD Usage and Attitude Study

The objective of this market study is to explore the consumers’ awareness, habits and attitudes towards packed juice. The study consisted of 1,000 questionnaires, 900 of which with adults aged 15-55 all decision makers and consumers of packed juice and 100 questionnaires with kids aged 10-14 years of age consumers of packed juice too.

February 2012

March 2012

TNS

Egypt

Fayrouz Project- Qualitative Study

This market study aimed at exploring the brands (Cadbury Dairy Milk/Flake/Cote D’or) triggers and barriers for and against consumption, understand the decision making process and drivers, the purchase behavior relevant to brands in question as well as the purchase journey and triggers for each stage. The study consisted of 8 Focus Group Discussions with female college students and young adults who are either consumers or rejecters of the specific chocolate brands.

May 2012

American University of Beirut (AUB)

Lebanon

Attitudes towards Food Safety

The objective of this market/consumer survey is to build an overview of Greater Beirut’s respondents’ food and bottled water purchasing behavior based on their knowledge of the various practices related to food safety and hygiene. Interviews with 700 respondents aged 18-64 years in Greater Beirut will be conducted for this purpose.

May 2012

July 2012

Scenarii-Research

France

Express Word Focus on Lesieur/ISIO/Puget

The objective of this market study is to understand how three words “Lesieur, ISIO, Puget” are understood in Lebanon as a first step of the internationalization of three these French brands. Five main questions about those words are asked and need answers given by observers of the local markets who are knowledgeable on the mainstream culture.

July 2012

IPSOS

Egypt

Henkel Tracker Survey 2012-2013

(Lebanon and Jordan)

September 2012

October 2012

PriceWaterHouse Cooper

Lebanon

Hospitality sector in Minet El Hosn

The objective of the market study was to assist the client in determining leasing conditions for hospitality sector in the target area. In addition, 3 and 4 star hotels in Minet El Hosn were interviewed to determine their profiles, room rates, occupancy rates, facilities and services available and other information deemed necessary for the study. Ten international hoteliers were contacted to inquire about their interest in managing and operating an already established hotel in the area, their conditions and requested fees.

September 2012

October 2012

International Resources Group (IRG)

Lebanon

Litani River Basin Management Support Program

Farmer Satisfaction Follow-Up Survey (2)

The objective of the assignment is to conduct a client satisfaction and opinion survey, as follow-on to a survey conducted in November – December 2010 and 2011. The survey will focus on farmers in the Canal 900 command of the LRA in the central Bekaa Valley, including farmland in the villages of Qaraoun, Joub Jenine, Kamed Loz, Baaloul, Lala and Saghbine. The survey shall identify and prioritize public perception of water-related problems affecting them the framers; assess interest/willingness to be engaged in solving water-related issues; assess level of awareness of the existence and functions of the Litani River Authority; identify factors entering into farmer decision making regarding the irrigation water source they choose (ground or surface) as well as assess farmer satisfaction with the irrigation service being provided by the Litani River Authority.

November 2012

January 2013

Zaltman Associates

USA

Pepsico In Depth Interviews

The assignment consists of conducting in depth interviews with adolescents about their thoughts and feelings about snacks and beverages and their role in their life, based on the ZMET technique (Zaltman Metaphor Elicitation Technique). The study involves conducting 54 ZMET in depth interviews in Jeddah (KSA).

December 2012

April 2013

Issam Fares Institute for Public Policy and International Affairs at AUB (IFI)

American University of Beirut (AUB)

Lebanon

Commuters Behavior towards Upgraded Bus Services in Greater Beirut

This study aims at predicting whether commuters would be willing to switch to public transport if the current public bus systems are upgraded in the Greater Beirut Area and how their switch would impact the environment. A survey with 500 respondents working in Greater Beirut will be conducted, to investigate how the choices of commuters may be influenced if the bus service is improved by adjusting the service frequency during rush hours, total one-way access and egress time, additional one-way travel time riding the bus compared to driving a car, one-way number of transfers, one-way door-to-door fare, additional comfort and security, presence of air-conditioner and Wi-Fi connection. Also, the survey tends to investigate to what extent environmental awareness plays a role in influencing commuters to shift from using private transportation to using bus services.

June 2013

Banque du Liban et du Commerce (BLC)

Lebanon

BLC – WE Initiative

The marketing department at the BLC Bank is interested in understanding people’s reaction and interaction with the WE initiative and would thus like to quantify whether people have heard of the WE Initiative, through what media, what do they perceive it to be, what objectives and goals does the WE Initiative seek to achieve, what associations do people draw about or attach to the WE Initiative a well as to what misconceptions do people hold towards the WE Initiative.

A field survey with a sample of females aged 25-45 proportionally distributed in major cities in Lebanon with the majority allocated in Beirut is conducted. The questionnaire covers the perceptions of the population about the WE initiative including the effectiveness of the media campaign and the impact of the program on the behavior of the people.

June 2013

October 2013

International Resources Group (IRG)

Lebanon

Litani River Basin Management Support Program

Farmer Satisfaction Follow-Up Survey (3)

The objective of the assignment is to conduct a client satisfaction and opinion survey, as follow-on to a survey conducted in November – December 2010, 2011 and 2012. The survey will focus on farmers in the Canal 900 command of the LRA in the central Bekaa Valley, including farmland in the villages of Qaraoun, Joub Jenine, Kamed Loz, Baaloul, Lala and Saghbine. The survey shall identify and prioritize public perception of water-related problems affecting them the framers; assess interest/willingness to be engaged in solving water-related issues; assess level of awareness of the existence and functions of the Litani River Authority; identify factors entering into farmer decision making regarding the irrigation water source they choose (ground or surface) as well as assess farmer satisfaction with the irrigation service being provided by the Litani River Authority.

November 2013

January 2014

American University of Beirut (AUB)

Lebanon

Motorists’ Willingness to Switch to Clean-Fuel Vehicles and the Implications for Public and Environmental Health: The Case of Beirut.

The survey aims to assess the preferences of motorists residing in Beirut Area for clean-fuel cars and their readiness to switch to them. 450 respondents aged 18-64 years residing in Greater Beirut were presented with a number of hypothetical choice scenarios, where they had to choose between three car options that they may or may not be willing to purchase in the next year.

January 2014

February 2014

100

APEAL

Lebanon

Potential Museum in Sodeco Area

The market study aims to assess the viability/need of establishing a museum in Sodeco area.

Interviews with administrators and/or art teachers at 10 main schools in Lebanon were conducted as well as interviews with university professors at related departments in the main universities in Lebanon. In addition, a survey of university students in the main universities in Lebanon as well as a survey with a sample of 300 potential customers in Greater Beirut was conducted, based on a guideline designed to provide relevant information such as their museum visiting habits, willingness to visit potential museum, aspirations and propositions for a new museum in the related area, suggested entrance rate, etc…..

The study also included a desk research part to gather information about the new AUB museum in Beirut as well as Qatar and Abu Dhabi museums, if any, to get information about location and a summary description of each.

February 2014

March 2014

101

Plan b

Lebanon

Classic Rock Coffee Survey

This market survey aims to detect the opinion of coffee consumers in Hamra and Verdun about their preferred coffee shop in the area and the factors that affect their decision regarding the choice of the coffee shop they visit. 500 respondents aged 18-55 years were approached at different timings during the day.

November 2014

102

ECODIT Liban

Lebanon

Market Transformation For Fuel Efficient And Hybrid Vehicles and Scrappage Program

This market survey aims to better understand the market potential of new vehicular technologies and facilities for renewing the vehicle fleet in Lebanon to become less polluting. This information will eventually help transportation planners and government officials improve the provision of transportation options and services in the future.

January 2015

February 2015

103

United Nations Children’s Fund (UNICEF)

Lebanon

Market Survey for Lebanon- Supplier Base

This market survey aims to assess potential supplier base for a variety of high demand relief items in order to support UNICEF operations in the region. This also includes assessment of supplier capacity and targeted visits to supplier premises.

January 2015

March 2015

104

Haigazian University

Lebanon

Salary Scale and Benefits Survey

This market survey aims to study the differences in policies, benefits and salary scales for faculty members and staff among five universities: Notre Dame University (NDU), University of Balamand (UOB), American University of Science and Technology (AUST), Beirut Arab University (BAU) and Universite Saint Esprit- Kaslik (USEK).

May 2015

August 2015

105

Social Impact

under fund from USAID

LIVCD Beneficiaries Assessment Survey

This performance mid-term evaluation for the LIVCD project aims to better understand the type of services received by around 500 LIVCD beneficiaries and their impact on their farming or beekeeping activities. The study tackled the beneficiaries’ receipt of training and technical assistance, awareness of the existence of the specific initiatives supported by the American Development Agency or USAID, receipt of in-kind contribution or donations, beehives /crops productivity, agriculture/harvest/beekeeping operations, problems they encountered / if any during the two years project, and their suggestions for the project to do more/better to help improving their farming business on the production and marketing level.

May 2016

June 2016

106

Children’s Cancer Center- Lebanon (CCCL)

Lebanon

Market Study about the Children’s Cancer Center-Lebanon

This market study aims to gauge the awareness of the Lebanese about the CCCL and the services it provides. Moreover, their knowledge about active NGOs is assessed as well as their actual donations to such NGOs, if any.

December 2016

January 2017

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